Flat design gained popularity in the 2010s as a reaction against the heavy, clunky, and often distracting nature of early three-dimensional interfaces[2][4]. Designers sought a fresh, modern aesthetic that allowed them to focus on content and message rather than ornamental textures[4].
Furthermore, flat design offered practical benefits for the digital era, such as faster loading times and better performance across various screen resolutions[4]. It also simplified the development of responsive interfaces, making it easier for websites to look consistent across mobile devices and computers[4].
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