Transcript
Augmented reality (AR) is a technology that blends digital content with the real world, allowing users to interact with products in a more immersive way. In retail, AR is used for virtual try-ons, enabling customers to see how clothing or accessories look on them, and to visualize furniture in their homes before purchase, significantly enhancing the shopping experience and reducing returns. Retailers leveraging AR often see increased sales, improved customer engagement, and the ability to provide detailed product information without physical interaction.
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