Augmented reality (AR) is a technology that blends digital content with the real world, allowing users to interact with products in a more immersive way. In retail, AR is used for virtual try-ons, enabling customers to see how clothing or accessories look on them, and to visualize furniture in their homes before purchase, significantly enhancing the shopping experience and reducing returns [2][3][5][6]. Retailers leveraging AR often see increased sales, improved customer engagement, and the ability to provide detailed product information without physical interaction [4][9].

What is augmented reality, and how is it used in retail?

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