Farfetch is a British-Portuguese online luxury fashion retail platform that connects consumers with over 700 boutiques and brands worldwide, enabling them to purchase luxury goods from a single marketplace. Founded in 2007 by José Neves, the platform offers a diverse range of products, including women's and men's fashion, accessories, and beauty items, from more than 3,400 brands and 1,400 luxury sellers globally [5][6].

The company's business model is centered around a marketplace approach, meaning it does not hold inventory itself but instead takes a commission on sales made through its platform. This allows for a broad selection of products while maintaining low overhead costs [6]. Farfetch is also focused on providing a seamless shopping experience, integrating digital and physical retail through its advanced technology platform [5]. 

Additionally, Farfetch plays a key role in the luxury fashion ecosystem by offering tools for both luxury brands and smaller emerging designers, helping them reach a global audience without the need for extensive physical retail operations [5][6]. The platform is operational in over 190 countries, emphasizing high-quality customer service and a rigorous verification process for its boutique partners to ensure product authenticity [6].

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