Websites enlist various Google services for advertising and analytics purposes. These include Google Ads for different types of ads such as text ads, shopping ads, and Performance Max campaigns, as well as Google Hotel Ads for price comparisons in paid search results[5]. Additionally, services like Floodlight, Google Search, and other related tools are also utilized by websites[2].
Furthermore, Google’s analytics and conversion tracking tools help verify the effectiveness of search ads and their impact across various search engines. Google integrates auction-time bidding in SA360, allowing advertisers to export their conversion data for further use[3]. This comprehensive approach supports websites in maximizing their advertising success[4].
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