Google utilizes the funnel concept in its advertising strategies to discuss ad markets and communicate with advertisers. This model illustrates the consumer journey from awareness to purchase, with various types of advertisements serving as tools to influence decision-making along the way. Advertisers focus on moving consumers further down the funnel toward the sale [2][1].

Additionally, Google emphasizes delivering more qualified users lower in the funnel. For instance, when advertisers bid on more specific ads, like hotel ads, they often invest more because of the higher likelihood of conversion at that stage [3]. This approach highlights the complementary roles of different advertising channels in driving purchases [1].

How does Google use the funnel?

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