Google builds a good product by prioritizing user quality and advertiser satisfaction. The search ads quality team aims to show delightful ads that meet user needs, ensuring satisfied users return, which benefits advertisers focused on their business objectives [4]. 

Additionally, Google continuously innovates to stay competitive, valuing feedback from advertisers to enhance product features [4]. They also seek to inject competition into areas like smartphones, which promotes more search usage and emphasizes the importance of defaults [7]. This approach ensures Google provides universal access to information while improving the overall user experience [7].

How does Google build a good product?

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