Google obtains search queries from various sources, primarily through default settings in browsers and preinstallation agreements with browser providers and OEMs, which account for about 20% of its search volume. A significant portion of queries, approximately 80%, comes from Windows PCs, with additional traffic generated through bookmarks and endorsements from the Android platform[1][2].
Users' intent drives search queries, and they may type brand names or seek information prompted by advertising from other channels, such as television or radio[4]. Google further enhances its algorithm by analyzing user query patterns, sampling queries, and incorporating responses from users[3].
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