Yes, Google analyzes competitors in various markets, including travel and mobile devices. According to internal statements, Google examines what its competitors are offering to assess gaps in its own services and to strategize improvements needed to remain competitive[3][4]. For instance, Google tracks user switching rates between Android and iPhone and prepared analysis on potential competitive threats, such as from Amazon regarding the Google Play Store[4].
However, it appears that Google does not focus on the pricing of its competitors’ search ads, as indicated by a lack of analysis on Bing’s advertising prices[1]. Instead, the company mainly observes how its own advertisers respond to competition to gauge market dynamics[2].
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