Google's pricing focus is multifaceted, with an emphasis on adjusting prices while considering quality and value. In 2018, internal documents indicated that Google was looking for intentional ways to increase pricing, in addition to instances where quality improvements incidentally affected prices [1]. This reflects a strategy to optimize auction settings without simply raising prices arbitrarily, as they aim to align price adjustments with value derived from quality changes [2].

Moreover, Google's pricing strategy is categorized into three levels—high, medium, and low—based on legal considerations, particularly concerning financial information related to search revenues [5]. This interaction between pricing practices and legal frameworks underscores the complexities within Google's competitive strategy [3][4].

Google's pricing focus?

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