Search ads pricing

Google can manipulate advertising pricing through the search ads auction.
MR. DAHLQUIST[1]
Only a monopolist can make a product worse and still make more money.
MR. DAHLQUIST[1]
Google has used its pricing knobs to increase price.
Mr. Dischler[2]
This was a situation where we were interested in the experimentation that Palm was doing.
Jamie Rosenberg[4]
If a rival was able to make an offer that would put another browser in the hot seat, then that revenue would absolutely be available.
Jamie Rosenberg[4]