Search ads help to satisfy demand, while brand advertising, display advertising, helps to create demand.
Dr. Hal Varian[1]
Search advertising is one of the world's greatest business models ever created
Mike Roszak[2]
Advertisers are losing control because of the multiple different reasons, again, they're losing control.
Professor Jerath[1]
Search ads and display ads are not seen as substitutable by booking.com.
Professor Jerath[1]
Google's financial incentive to break that promise is pretty evident.
Dr. Baker[4]
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