Bidding strategies for general search ads.

🤔 According to the document, what is a key factor advertisers adjust in the shorter term to improve text ad placement?

Difficulty: Easy

📈 According to the testimony, what is one of the first actions an advertiser typically undertakes when their ROI on search ads decreases?

Difficulty: Medium

🧐 What did Mr. Brian Krueger admit regarding SA360 bidding strategies?

Difficulty: Hard

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