Q1. 🤔 According to the document, what is a key factor advertisers adjust in the shorter term to improve text ad placement?
- Ad relevance
- Bids
- Landing page quality
- Keywords
Answer: Bids
Q2. 📈 According to the testimony, what is one of the first actions an advertiser typically undertakes when their ROI on search ads decreases?
- Immediately shift budget to display ads
- Change bidding and keyword strategy
- Reduce the money they allocate to display ads
- Cease all marketing efforts
Answer: Change bidding and keyword strategy
Q3. 🧐 What did Mr. Brian Krueger admit regarding SA360 bidding strategies?
- They can be used with Microsoft Ads auction-time bidding
- They cannot be used for comparisons across campaigns.
- They are intended to help Microsoft Ads.
- They operate seamlessly with Microsoft Ads auction-time bidding using SA360
Answer: They cannot be used for comparisons across campaigns.

Bidding strategies for general search ads.

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