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Ad Auction Participants
š¤ According to the text, who are the main participants in a Google search ad auction?
Difficulty: Easy
Searchers
Advertisers
Google employees
All of the above
š° In the ad auction process, how do companies like Vrbo and Expedia pay to participate?
Difficulty: Medium
Paying a flat fee to the search engine
Paying to participate in the process
Paying a yearly subscription fee
All of the above
š§ What are two key functionalities that Microsoft Ads lack compared to Google's auction-time bidding?
Difficulty: Hard
Cross-channel support and real-time bidding
Campaign-level conversion goals and fractional attribution
Automated bidding and user tracking
API integration and data reporting
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