My long-term concern is that this creates a negative perception about SA360 for its enterprise SEM platform if we are unable to demonstrate parity with engine features and stronger performance.
None[2]
One, they want to attract -- extract value, meaning they want to extract the advertisers' values. So that advertiser -- Google benefits, not advertisers.
Witness[1][3]
Each one of those, we have a certain level of investment and we're also able to understand how much revenue each one of those generates.
Witness[1][5]
For them, SA360's X engine bidding strategy is one of the value props they pay for; and if we cannot show stronger performance, the investment with SA360 will come under greater scrutiny.
None[2]
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