Quality adjusted pricing

pricing should be determined by competition. Competition should set where that is, not Google's own internal perception
MR. DAHLQUIST[1]
As quality improvements are being made.
MR. SCHMIDTLEIN[1]
If Google is a monopolist, why are they trying to improve anything? Just jack the price up.
MR. SCHMIDTLEIN[1]
Advertisers use those text ads to seek users who may be interested in a product or service.
Richard Holden[3]
The way competition comes in is through elasticity through how their advertisers react.
MR. DINTZER[2]