All search ads do not offer the same information. According to Mr. Jerry Dischler, text ads provide more flexibility in messaging compared to other search ads, which have stricter content restrictions. This allows advertisers to tailor their messages more effectively through text ads[1].
Additionally, Google provides search query reports to advertisers that detail where their ad spend goes, including auction outcomes and how their dollar allocation is performing[2]. This variability in information and bidding strategies indicates that not all search ads convey the same data or opportunities.
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