Search ads may provide useful information because they respond to user queries, indicating a clear intent to find specific products or services. This makes them particularly relevant at the decision-making stage, where users are more likely to engage with offerings that match their needs, such as ordering gifts or travel plans [1][5]. 

Additionally, search ads enhance credibility by directing users to seller websites, fostering trust. If users find the information timely and relevant, they are more likely to return [3][2]. Overall, search ads effectively target interested consumers who are already familiar with their options.

Why search ads may provide useful information?

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