Site links add significant benefits to ads by potentially increasing traffic for advertisers. They can direct users to different landing pages within the advertiser's site, which may enhance user engagement beyond what the ad's headline offers. This added functionality can lead to a more tailored experience for users, thus improving the overall effectiveness of the advertisement [1].

Additionally, incorporating site links can impact the click-through rate. However, to leverage these benefits fully, advertisers must ensure their overall bid and quality score are adequately high, which can require a more substantial investment [1]. Unfortunately, the query does not find support from [3].

What benefits do site links add to ads?

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