100

Message flexibility in text ads.

Text ads give advertisers broad scope in what their message in the ad could be through the snippet.
Professor Jerath[1]
Text ads add value on top of organic listings because the message in the ad is determined by the advertiser.
Professor Jerath[1]
If it is valuable then why force advertisers to do it? Why not give them the option to take out?
MR. DAHLQUIST[4]
The title itself is Innovation that wins, which is kind of an inspirational slogan. So advertisers value that.
Professor Jerath[1]
By Google insisting on matchy-matchy across Android, that's not necessarily a good thing.
Mr. Dintzer[3]
Space: Search And Discover The Google Antitrust Case

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