The click-through rates on Google's text ads vary significantly, with some sources indicating a range between 10 percent to 30 percent, which reflects a dramatic improvement in quality compared to expectations in a competitive market [4]. 

In contrast, another source reports a lower click-through rate, specifically about 2 percent to 4 percent, translating to roughly 20 to 40 clicks out of every 1,000 impressions [1]. This discrepancy highlights the differing perspectives on ad performance, indicating variability in user engagement depending on the context or specific ads analyzed.

What is the clickthrough range on text ads?

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