What is the clickthrough range on text ads?

The click-through rates on Google's text ads vary significantly, with some sources indicating a range between 10 percent to 30 percent, which reflects a dramatic improvement in quality compared to expectations in a competitive market[2].

In contrast, another source reports a lower click-through rate, specifically about 2 percent to 4 percent, translating to roughly 20 to 40 clicks out of every 1,000 impressions[1]. This discrepancy highlights the differing perspectives on ad performance, indicating variability in user engagement depending on the context or specific ads analyzed.