Q1. 🤔 What does Dr. Juda consider ad copy to represent?
- The website an advertisement points to
- The actual information one is viewing on google.com when looking at an ad
- Keywords that advertisers specify to match search terms
- The predicted click-through rate of an ad
Answer: The actual information one is viewing on google.com when looking at an ad
Q2. 🚀 How could a flower shop improve its ad copy to increase user engagement and quality?
- By simply stating 'we sell flowers'
- By using the same ad copy regardless of the search term
- By changing the ad copy to say, 'we sell beautiful fresh roses, super deal now, click to learn more'
- By only targeting broad keyword matches
Answer: By changing the ad copy to say, 'we sell beautiful fresh roses, super deal now, click to learn more'
Q3. 🤓 What is one option available to advertisers to influence and improve their quality score and ad rank?
- Submitting a bid that is more than their actual expected value per click
- Provide better written word regarding what the ad copy should look like
- Bidding on competitor keywords
- Implementing cloaking techniques on the landing page
Answer: Provide better written word regarding what the ad copy should look like

20231004-APM-BT16-PM-Google.pdf

20231011-APM-BT20-PM-Google.pdf

Ad Copy Improvement

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