Impressions are a good metric of awareness, of causing awareness, and that's the measure that's used for display ads and social media ads.
KINSHUK JERATH, Ph.D.[1]
Clicks are sort of some kind of action, is a good metric for lower funnel, and that's how search ads are priced.
KINSHUK JERATH, Ph.D.[1]
We don't have better algorithms than anyone else. We just have more data.
Speaker or author name[2]
The standard in the industry for everybody else is, you know, you pay and you hope that you get some.
Speaker or author name[2]
Google reduced the information in the query report, limiting the visibility into specific queries. They describe it as a massive decrease.
MR. DAHLQUIST[4]
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