Google's LTV algorithms seek to predict whether or not the benefits of showing a particular ad will exceed the costs
Adam Juda[1]
The predicted benefits to Google of an ad impression are then offset by the predicted costs to Google of showing the ad.
Adam Juda[1]
Auction-time bidding is based off of a collection of, like, patterns and trends to determine...this next query that happens is either exponentially better or worse.
The Witness[5]
So Google and Bing are sending a lot of really good information about consumers' history.
The Witness[5]
Those keyword reporting changes did not cause JPMC to need to spend more with Google, right?
Mr. Safty[4]
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