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Google's long-term ad value

šŸ¤” According to the document, what does LTV stand for?
Difficulty: Easy
🧐 Fill in the blank: According to Jerry Dischler, Google launched price increases of ____ percent on search ads.
Difficulty: Medium
šŸ•µļø Based on the document, Google's vanilla LTV equation includes which of the following variables?
Difficulty: Hard
Space: Search And Discover The Google Antitrust Case