Dr.Juda describing Best Practices

This appears to be a set of best practices for how an advertiser could use the diagnostic tool to benefit themselves.
Adam Juda^[1]

If one constructs a website that is more relevant to a user's search, that's easier to navigate these are all things that would likely make the landing page more convenient.
Adam Juda^[1]

You know, you don't want to send somebody to a pharmacy that's closed. So we need to ensure that the data we're providing is timely.
Neil Barrett-Bowen^[2]

We set ourselves goals to continually improve search. And frankly, there's a lot of work to be done for all sorts of reasons.
Dr. Pandu Nayak^[3]

The most interesting of them is every time we improve search, users ask us harder questions.
Dr. Pandu Nayak^[3]