Key metrics for measuring business performance include financial and non-financial indicators. Financial metrics such as revenue, net profit margin, and gross margin provide insights into the company’s efficiency at converting sales into profit and managing costs. Non-financial metrics like customer retention rates, employee satisfaction, and net promoter scores reflect customer loyalty and employee morale, which are crucial for long-term success[1][3].
Additionally, key performance indicators (KPIs), such as customer acquisition cost and sales revenue, help gauge progress toward specific goals. These metrics allow for comparison against industry benchmarks and internal performance, informing strategic decision-making[2][3].
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