To measure customer satisfaction, businesses can use several methods, primarily focusing on surveys. Tools like Customer Satisfaction Score (CSAT) ask customers to rate their satisfaction on a simple scale, while the Net Promoter Score (NPS) assesses the likelihood of customers recommending the business to others, categorizing responses into promoters, passives, and detractors[1][4].
Additionally, the Customer Effort Score (CES) measures how easy it is for customers to resolve issues or complete tasks, offering insights into satisfaction levels based on ease of interaction[4][5]. Analyzing trends in customer support tickets and monitoring social media feedback can also provide valuable context to these metrics[3][4].
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