Retailers can enhance personalized shopping through mixed reality by implementing technologies such as virtual try-ons, in-store navigation, and context-aware product information. Virtual try-ons allow customers to visualize how products like clothing or accessories fit and look on them before making a purchase, which can significantly boost confidence and reduce return rates, with some retailers experiencing up to a 40% decrease in returns[4][6].
Additionally, context-aware product information driven by shopper profiles can provide personalized recommendations, while in-store navigation assists shoppers in finding products efficiently, enhancing the overall shopping experience[1][3]. This integrated approach leads to increased basket sizes and enhanced customer satisfaction[5].
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