People enjoy cleaning videos for several psychological reasons. These videos often provide a sense of control and order in chaotic times, particularly during and after the pandemic, when many sought comfort in tidiness while feeling overwhelmed by life's unpredictability[2][4][5]. The transformation from dirty to clean, combined with calming sounds, also triggers feelings similar to ASMR, offering viewers a soothing experience[1][3][6].
Moreover, cleaning content serves as a form of 'behavioral activation,' a therapeutic technique that can improve symptoms of depression by promoting small, manageable tasks that build momentum and confidence[4][5]. This aspirational content not only entertains but can also foster emotional well-being[2][5].
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