Oddly satisfying videos are trending due to a combination of their stress-relieving effects and the rising demand for instant gratification in a fast-paced, high-stress society. These videos release chemicals in the brain, like serotonin and dopamine, similar to the feelings experienced when eating sugar or receiving notifications on a phone, which foster relaxation and positivity[2]. Additionally, the genre’s popularity coincides with an increase in anxiety among many individuals, making such quick, satisfying content appealing as a form of stress relief[2][5].
Moreover, the 'just right' feeling evoked by these videos satisfies a subconscious urge for order and completion, which resonates with viewers, especially those dealing with anxiety[1][4][6]. The tactile nature of these videos brings a nostalgic comfort that draws in a wide audience[3].
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