ASMR has gained popularity online due to its ability to produce relaxation and calmness in viewers. Many people report that watching ASMR videos helps reduce anxiety and combat insomnia, making them a source of comfort during stressful times, such as the pandemic [1][3]. The appeal of ASMR lies in its soothing effects, with many individuals seeking it out as a form of stress relief and a unique sensory experience that can be deeply pleasurable [2][5].

Additionally, the rise of platforms like YouTube has allowed creators, known as ASMRtists, to share their content widely, leading to a growing community that shares favorite triggers and experiences [4][6]. This accessibility has contributed significantly to ASMR's increasing recognition and acceptance in popular culture.

ASMR: What is it and why do some people seek it out?

Why is ASMR popular online?

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