Engagement farming is a strategy aimed at maximizing interactions on social media content through various manipulative tactics. This includes provoking responses with controversial posts, asking leading questions, and using clickbait headlines to create artificial engagement[1][3][4]. It operates on the principle that higher engagement boosts visibility on platforms like Twitter, Instagram, and Facebook, as algorithms prioritize such content[3][5]. Users often adopt inauthentic methods like follow-for-follow schemes and comment pods to inflate their metrics, while the true content remains lacking in genuine interest or connection[2][5]. As a result, while engagement farming can temporarily increase numbers like likes and shares, it may ultimately harm credibility and not yield a loyal following[2][3].
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