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What role do micro-influencers play in spreading disinformation?

The Battle Against Brand Disinformation: Preparing The Communications Industry For 2025

Micro-influencers, defined as small but trusted creators, can seed false narratives as part of disinformation campaigns[1]. The architecture of disinformation generally involves three components: actors, behavior, and content[2]. The actors behind these campaigns include malicious players such as bot farms, fake profiles, and geopolitical entities[3]. Meanwhile, behavior encompasses the tactics used to amplify false narratives, which can involve synchronized bot activity or high-volume posting[4].

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