Google is characterized as a tough negotiator. Samsung noted that negotiating with Google was challenging, particularly regarding exclusivity requirements, indicating that they are assertive in their demands[2]. Additionally, during negotiations with Apple, Google demonstrated a strong stance by refusing to pay for certain arrangements and imposing strict limitations on growth opportunities for Apple, underscoring their firm negotiating tactics[3].
Moreover, Google's negotiation style includes making ambitious initial proposals, such as unlimited pages, but they are willing to adjust and settle on narrower terms, as evidenced by a reduction to 500 pages during discussions[1]. This combination of assertiveness and adaptability reflects Google's complex negotiating approach.
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