Success for Google involves several key factors. It aims to build a reputation for effectively answering all queries without providing null or useless responses, while also increasing overall internet activity and search usage [1]. Additionally, securing Google access on devices—establishing Google as the default or exclusive search option—is critical. This includes enforcing restrictions on third-party search and ensuring timely security updates, especially in strategically important regions [3].

Moreover, Google sees success as licensing data effectively and continuing to lead in the market by being perceived as the better option by users, particularly in relation to competitors like Apple [7].

What does success for Google mean?

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