Google's market strategies focus on securing distribution and exclusive placement for its Search and Assistant services. This includes contracts with Apple, Android OEMs, and third-party browsers to maintain a default search option, which significantly drives search traffic and restricts competition, potentially harming consumers and advertisers[5]. Additionally, Google invests in enhancing mobile device quality and innovation to foster competition while also providing financial support to carriers, aiming to improve market dynamics[3].
Furthermore, Google emphasizes improving search quality in emerging markets like India, Indonesia, Brazil, and Nigeria, alongside analyzing the competitive landscape[1]. They also implement programs to assist smaller advertisers in achieving return on investment through better keyword exposure and technology improvements[4][2].
Get more accurate answers with Super Search, upload files, personalized discovery feed, save searches and contribute to the PandiPedia.
Let's look at alternatives: