Social media significantly contributes to shortening attention spans by promoting constant stimulation and a rapid influx of information. The American Psychological Association highlights that the need for quick responses on social media makes it challenging for individuals to concentrate on ongoing tasks, resulting in a fragmented focus and difficulty maintaining attention over time[1].
Research also indicates that the endless stream of content on these platforms encourages users to switch attention quickly between stimuli, further diminishing their ability to concentrate[2]. A survey showed that many people perceive their attention span as decreasing, attributing this to the distractions caused by frequent smartphone usage and social media platforms[3].
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