What makes something cool is primarily linked to the concept of autonomy, which means diverging from social norms in a way that feels appropriate. Caleb Warren explains that while autonomy is essential, it must be contextually suitable; for example, some behaviors can be autonomous yet viewed as inappropriate or unacceptable [4]. 

Additionally, Raymond Loewy's theory of 'Most Advanced Yet Acceptable' suggests that people prefer things that are both familiar and surprising. This balance encourages a blend of neophilia and neophobia—people are drawn to new ideas but also seek the comfort of familiarity [5][6]. Thus, something deemed cool typically embodies originality while still resonating with a sense of familiarity.

The Secret Science of Coolness

What makes something cool?

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