Cash flow management is the process of monitoring, analyzing, and optimizing the inflows and outflows of cash within a business. It is critical for ensuring that a company can meet its financial obligations, such as paying bills, salaries, and servicing debts, while also facilitating growth opportunities. This involves accurately forecasting cash needs, systematically managing cash inflows (like sales and investments) and outflows (like expenses and purchases) to maintain sufficient liquidity for operations and strategic plans[1][2][3][4][5].
By effectively managing cash flow, businesses can identify potential cash shortages before they occur, secure adequate cash reserves, and make informed decisions about spending and investments, ultimately ensuring long-term financial stability and operational efficiency[2][3][4][5].
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