Urban areas in Europe are expected to account for over 75% of the population by 2050
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The cost of ownership for personal vehicles is rising, pushing consumers towards car rental solutions
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As car ownership becomes less appealing in densely populated regions, the Europe Car Rental Market Industry stands to gain significantly
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Urban mobility trends are reshaping consumer behaviors, reflecting a shift towards renting over ownership
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This demographic shift is prompting individuals, particularly younger populations, to opt for car rentals as a more flexible and economical transportation alternative
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