The Europe Car Rental Market shows that short-term rentals are growing faster, primarily due to a shift in consumer preferences towards flexibility and convenience. The short-term rental market significantly caters to travelers looking for flexible options, especially in tourist hotspots and urban centers across Europe. This trend aligns with the increasing popularity of short-term rentals over ownership, reflecting changing lifestyles among consumers seeking quick mobility solutions.
Conversely, long-term rentals are also gaining traction, particularly among businesses and expatriates looking for mobility without the burden of maintenance. However, the overall demand and emphasis on convenience in tourism suggest that short-term rentals are experiencing more robust growth in the current market environment[1].
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