Urbanization has significantly influenced car rentals in Europe as rising population density in urban areas drives up the costs of personal vehicle ownership, including insurance, taxes, and maintenance. This shift has made car rentals a more appealing option for individuals, particularly younger populations, seeking flexibility in densely populated regions. As cities adapt to these changing transportation needs, the demand for short-term vehicle rentals has surged, indicating a clear trend towards rental solutions over ownership in urban settings[1].
Furthermore, established rental companies are focusing their growth in urban centers, capitalizing on the increasing demand for convenient and economical transportation alternatives[1].
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