Consumers prefer online bookings in the Europe Car Rental Market due to the convenience and ease they provide. Online booking allows users to compare rates, book vehicles, and manage reservations through user-friendly websites and mobile applications, offering a seamless experience that aligns with modern consumer behavior. According to the source, this method has become prevalent, catering to the increasing demand for convenience among tech-savvy individuals[1].
Additionally, technological innovations have resulted in nearly 70% of car rentals being booked online, emphasizing the importance of digital solutions in attracting new customers. The integration of advanced technology, including GPS and contactless payment options, further enhances the overall user experience, making online bookings a preferred choice[1].
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