Superfan monetisation: five quick insights

Superfan addressable market opportunity estimated at $4.5 billion.

Superfans are defined as spending twice more on music than average listeners.

20% of paid streaming subscribers are estimated to be superfans.

Superfan monetisation could generate $3.3 billion incremental revenue by 2030.

Superfans may take time to fully monetise, accelerating from 10% in 2025 to 60% in 2030.