Superfan addressable market opportunity estimated at $4.5 billion.
Superfans are defined as spending twice more on music than average listeners.
20% of paid streaming subscribers are estimated to be superfans.
Superfan monetisation could generate $3.3 billion incremental revenue by 2030.
Superfans may take time to fully monetise, accelerating from 10% in 2025 to 60% in 2030.
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