Creators and small businesses leverage YouTube for growth through diverse monetization options and audience engagement. YouTube shares more than half of advertising revenue, empowering creators to build businesses and earn income, which collectively amounted to over $70 billion in payouts from 2021 to 2024[1]. Creators utilize tools like Super Chat, memberships, and shopping features to enhance earnings and foster communities around their content[1].
Small and medium-sized businesses (SMBs) benefit similarly, with 79% agreeing that YouTube is essential to their growth[1]. They create varied content, from tutorials to behind-the-scenes glimpses, increasing brand awareness and customer engagement[1].
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