Key numbers in YouTube-driven business growth.

YouTube's creative ecosystem contributed over $55 billion to the U.S. GDP in 2024.

YouTube supported more than 490,000 full-time jobs in the U.S.

YouTube paid more than $70 billion to creators, artists, and media companies in the last three years.

70% of SMBs using YouTube report increased off-platform activity.

79% of SMBs using YouTube agree it is essential for their business growth.