Yes, superfans are reshaping music monetisation. The industry sees an opportunity to improve monetisation by segmenting users based on their engagement, particularly targeting superfans who may spend significantly more on music. It is estimated that 20% of paid streaming subscribers could be classified as superfans, with the potential to double their spending compared to average users. This could represent a substantial market opportunity of $4.5 billion, indicating a potential uplift of 26% to current revenue estimates for paid streaming by 2025[1].
Moreover, companies are exploring new premium tiers or apps aimed specifically at superfans to enhance engagement and revenue. Initiatives are already underway, with major music companies emphasizing the importance of strengthening the artist-fan relationship through tailored experiences[1].
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