Sports events are increasingly responding to global health trends by promoting physical activity and addressing public health challenges. The WHO emphasizes leveraging the power of sports to tackle issues like noncommunicable diseases and mental health through effective health promotion measures, partnerships, and accessibility initiatives. Additionally, global sporting events serve as platforms for raising awareness on social issues, as seen during the FIFA Women’s World Cup, which highlighted concerns about misogyny and abuse. There is a recognized need for sustainability in sports, reflecting growing stakeholder pressures and environmental considerations.
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