Google's monopoly power is primarily driven by its advertising revenue, which is crucial for maintaining its market position. David Dahlquist, representing the United States, stated that without this revenue, Google's operational feedback loop would cease to function effectively, linking its monopoly power directly to its advertising strategies[1].
Additionally, Google's ability to optimize its auction processes and adjust ad pricing contributes to its market dominance[2]. The presence of access points like GSA and Chrome on Samsung devices also plays a significant role in its revenue generation, further solidifying its position in the market through network effects that attract both users and developers[3].
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