Google direct price impacts

Google was very aware that it had ways to raise prices, and that's what it was interested in studying.
Whinston[3]
With that typically comes a cost per click premium.
THE WITNESS[5]
In total, barring unforeseen circumstances, costs were forecasted to come down, while clicks would rise.
None[4]
They wanted to understand what happened to their spend and, like, performance in that shared portfolio.
BY MR. MAURER[2]
You do it through part of the ad auction process, correct?
David Dahlquist[1]